Marketing Manager (Mandarin Speaker) - F&B Brand Growth & Franchise Development

Join FUNSO in Jakarta Utara as a Marketing Manager (Mandarin Speaker) and play a pivotal role in expanding our brand's presence in the dynamic F&B industry. This is a unique opportunity to drive franchise growth, develop strategic marketing campaigns, and connect with a diverse customer base. Our mission is to create a memorable dining experience for Mandarin-speaking customers, and you'll be at the forefront of making that happen.

As a Marketing Manager, you'll work closely with our team to design and execute innovative marketing strategies that resonate with our target audience. You'll be responsible for managing our social media presence, organizing promotional events, and collaborating with local partners to enhance our brand visibility. With FUNSO's commitment to quality and customer satisfaction, you'll have the chance to grow both personally and professionally.

📋 Tanggung Jawab Pekerjaan

• Develop and execute strategic marketing campaigns to promote FUNSO's brand and franchise locations.
• Manage social media platforms, including WeChat and Weibo, to engage with Mandarin-speaking customers.
• Organize and participate in promotional events and trade shows to increase brand awareness.
• Analyze market trends and customer feedback to refine marketing strategies and improve customer satisfaction.
• Collaborate with local partners and influencers to expand our reach and build strategic alliances.
• Monitor and report on marketing performance metrics to ensure the success of our campaigns.
• Assist in the development and implementation of franchise growth initiatives.
• Ensure compliance with all marketing regulations and guidelines.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, preferably in the F&B industry.
• Proficient in Mandarin language, both spoken and written.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Experience with CRM systems such as Salesforce or HubSpot.
• Certification in digital marketing (e.g., Google Analytics, Google Ads) is a plus.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

🛠️ Keahlian

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